Why Podcasting - Enterprise NOW!

Why Podcasting For My Brand?

Podcasting is an effective way to reach your current client base and new potential customers.

The return on investment is high compared to the cost of production.

Connect

Connect with listeners that are seeking the content you provide. Your brand, your solution, your tribe!

Communicate

Tell your brand's unique story directly in the ear of your listeners. A Podcast can also serve as a great internal communication tool.

Cultivate

People buy when they like, know and trust. Your show cultivates your relationship with your listeners or team.

Podcasting Is Growing

Podcast Listeners Are Unique

ENGAGED

Podcast listeners are seeking out the content they consume. This creates an organic "one on one" feel for the listener.

MOBILE

52% Listen in the Car | 46% Listen while traveling |

40% Listen while Walking, Running, Biking

32% | Listen while Working Out

EDUCATED

Tend to be highly educted with 51% holding a 4 year degree or higher.

BUYING POWER

41% earn 75K per year and 21% earn more $100K per year.

LOYAL

Podcast lsiteners tend to be loyal to the show they love. The relationship built is unique to the podcast medium.

SOCIAL

Engaged with audio content daily on FaceBook, Instagram, Twitter and LinkedIn.

The Right Way Is Hard And Time Consuming

Guest research

Guest outreach

Guest scheduling

Interview/show prep

Record interview/show

Edit audio

Show notes

Blog post

Audio snippets

Website update

Social promotion

Email Marketing

Let Enterprise NOW! Do The Work For You

Planning

Production

Promotion

Lead Generation

What Will Your Podcast Producer Do?

Podcast Producer:

The Podcast Producer is in charge of managing, recording, editing, transmitting and promoting a podcast.

Your Podcast Producer’s main responsibility is to make sure you, the host, or your guest are not concerned about the administration or technical side of the podcast.

The producer also acts as the creative director for an audio production and makes sure all relevant resources, from news items to guests, are sourced before recording.

Learn more